Principles of Marketing

This is interesting. As usual, my entries about religion are bound to get some feedback. Hahaha. No, not that I mind at all. Negative feedback is also considered feedback mah. Besides, debating over the topic of christianity always helps kill time, albeit that at the end of the day, we will come to a deadlock eventually, with neither side refusing to budge. Hehehe...

Yes, I do know Boy's Brigade is an organization that teaches Christian values. The point I'm trying to make across is, one can be in such a group but yet come out of it learning other useful skills without actually becoming a Christian. I'm one example actually. I was in the boy scouts during my secondary school days but I managed to learn some nifty techniques like rope tying and such without being overtly influenced by subtle christian teachings mah.

Ultimately, the reason why such a social phenomena is happening in our schools today is because christianity is smart. It is one of the rare few religions that actually moves with the times. By applying simple marketing concepts, it has successfully turned itself into a religion that permeates into all aspects of life in society today.

By positioning itself (read: location, location and location) within the mainstream secular schools in Singapore, it has gained access to a never-ending pool of consumers where generations after generations, young impressionable teenagers will have the opportunity to know more about Christianity through these social entities such as the boys' brigade and such. These organizations are, so to speak, at the right place, right time and with the "right" product. Vital concepts which they have so brilliantly grasped in order to flourish in society today.

I also remembered saying that had if buddhist, taoist, islam or hindu influenced clubs or social organizations thought of doing this much earlier, the social landscape might have been very different today. Who knows right?